Sunday, October 21, 2012
oh target you disappoint me
you've heard about it, you've read about it, you've seen the ads. it's been everywhere, social media & blogs & tv and on target's own website... the nate berkus collection at target is debuting today, october 21st, at 8 am at target stores nationwide.
perhaps someone should have told the target stores near me. i drove to my nearest target store this morning. upon arriving i didn't see any of the items i'd seen in the online ads. i asked a clerk where the nate berkus collection items were. "nate who?" as she gazed down the hardware aisle where she was restocking items. i informed her that nate's items wouldn't be in that aisle. they'd be in home decor. 2 other clerks were just as clueless. by the time i got to the front registers, i voiced my frustration to another employee there. he said he was on it! he thought maybe there were 2 items in the back but was hot on the case. i left frustrated. extremely frustrated.
in the parking lot, i called the next nearest target store, sure that they would be more on the ball. i asked the employee who answered the phone if the nate berkus items that were debuting in their store today were on the shelves. she told me to hold and i overheard her tell another employee that she had to take this call because she had no idea what i was asking for. they were not aware of who nate berkus was and that he had items debuting in their store today.
i drove home extremely frustrated and amazed that target's own employees did not know about this line of products debuting today.
target, i've always supported you. i like your products. i like your prices and i know you do good things. but i expected more. you disappoint me.